T-SHIRT GRAPHIC

UBS ARENA | SOFT GOODS DESIGN

I was approached with a freelance opportunity by UBS Arena to design a t-shirt to be distributed at a conference. The brief was to manipulate band names that had performed at UBS Arena into the likeness of a selected image to create that image out of words. I had done a similar project for Webster Hall as an intern,, and really enjoyed that project so I was happy to take on this challenge.

There were 50+ performer names to include in a thoughtful way that still kept the text legible while maintaining the integrity of the image. It also had to be able to be applicable to either a white or black t-shirt.