THE NEW YORKER X BROOKLYN LAGER

BROOKLYN BREWERY | PACKAGING, PRINT, & DIGITAL DESIGN

To celebrate the 100th anniversary of The New Yorker, Brooklyn Brewery collaborated with The New Yorker with a limited edition Brooklyn Lager packaging design and Brooklyn Brewery apparel. I set up the final packaging layouts and helped both print and digital assets based aligning with the Master Brand refresh. We only did bottle formats for this collaboration (12oz bottle label, 6 pack bottle carrier, and 12 pack bottle carrier).

For this project, I managed packaging design across 3 formats, lead all vendor communications, and managed the proofing process for PDF and pre press proofs. I also worked on print & digital assets. The illustration was a collaboration with The New Yorker.