WINTER IPA REDESIGN

BROOKLYN BREWERY | PACKAGING DESIGN

The was a brand that had been hibernating for the last few years and is now reemerging for winter 2026. I was tasked with giving this brand a new look, exploring options with the original pattern and new artwork.

I explored some side step options keeping the pattern more geometric, but ultimately the decision was for a more thorough redesign, and I worked though different color options for the ‘sweater’ pattern. Red seemed like the clear choice given the ‘red ipa’ beer description, and I think the outcome is very cozy and a shelf standout.

My roles for this project was concept development, final design execution, vendor communications, and vendor approvals.