BROOKLYN BREWERY MASTERBRAND

BROOKLYN BREWERY | BRAND DESIGN

Brooklyn Brewery has been an evolving brand ever since I started here 8 years ago. My first year I was tasked with putting together a brand book, and so much has changed since that version!

With direction from Thirst, Brooklyn developed the entire portfolio into the new branding. The tagline, Always In The Making, is Brooklyn’s brand ethos. It’s a living, breathing brand, and always moving forward.

My role was design implementation in both print and digital assets, and managing some of the packaging refresh (including some new artwork).

MASTERBRAND BRAND BOOK HIGHLIGHTS

HOW WE IMPLEMENTED

BROOKLYN LAGER ANIMATION FOR TD GARDEN

PLAYA DE BROOKLYN ASSET COMPILATIONS EXAMPLES

BROOKLYN PILSNER MARCH MADNESS COLLECTION EXAMPLES

EAST IPA ACTIVATION EXAMPLES

BROOKLYN PILSNER SOCIAL STORY ANIMATION

CREDITS:

Brand Book: Thirst

Brand Director: Joe Battiato

Art Director: Ashley Swope

Photography:

  • East IPA: Eva Cruz

  • Playa de Brooklyn: Poupay Jutharat

  • Brooklyn Lager Animation: Tyler Woodford

  • Brooklyn Lager on Ice: Joe Battiato

All assets owned by the Brooklyn Brewery.

Previous
Previous

POST ROAD PUMPKIN ALE REDESIGN

Next
Next

THE NEW YORKER x BROOKLYN LAGER COLLAB