BROOKLYN BREWERY MASTERBRAND
BROOKLYN BREWERY | BRAND DESIGN
Brooklyn Brewery has been an evolving brand ever since I started here 8 years ago. My first year I was tasked with putting together a brand book, and so much has changed since that version!
With direction from Thirst, Brooklyn developed the entire portfolio into the new branding. The tagline, Always In The Making, is Brooklyn’s brand ethos. It’s a living, breathing brand, and always moving forward.
My role was design implementation in both print and digital assets, and managing some of the packaging refresh (including some new artwork).
MASTERBRAND BRAND BOOK HIGHLIGHTS
HOW WE IMPLEMENTED
BROOKLYN LAGER ANIMATION FOR TD GARDEN
PLAYA DE BROOKLYN ASSET COMPILATIONS EXAMPLES
BROOKLYN PILSNER MARCH MADNESS COLLECTION EXAMPLES
EAST IPA ACTIVATION EXAMPLES
BROOKLYN PILSNER SOCIAL STORY ANIMATION
CREDITS:
Brand Book: Thirst
Brand Director: Joe Battiato
Art Director: Ashley Swope
Photography:
East IPA: Eva Cruz
Playa de Brooklyn: Poupay Jutharat
Brooklyn Lager Animation: Tyler Woodford
Brooklyn Lager on Ice: Joe Battiato
All assets owned by the Brooklyn Brewery.