NOTORIOUS B.I.G. X BROOKLYN LAGER

BROOKLYN BREWERY | PACKAGING DESIGN, DISPLAYS, PRINT, DIGITAL

To celebrate the 50th anniversary of hip hop, Brooklyn Brewery collaborated with NOTORIOUS B.I.G. for a limited edition Brooklyn Lager packaging design and Brooklyn Brewery merch. I created the packaging design and helped design offsite assets. Brooklyn Brewery had never done a collaboration with their flagship brand,, so it was crucial to design the packaging in a way that made both iconic Brooklyn natives shine.

For this project, I managed packaging design across 7 formats including crating the Biggie vector illustration, lead all vendor communications, and managed the proofing process for PDF and pre press proofs. I also worked on print, digital and display assets.