GHOST CAN LABELS

BROOKLYN BREWERY | PACKAGING DESIGN

Ghost brews were inspired by the allure of exclusivity, becoming limited time brewery-only available beer. Local 1 was an original limited bottle favorite with a hand-stamped label, so the objective was to emulate that same look, but digitally. We explored printing on actual craft paper, but that doesn’t hold up well when moist!

With some text and logo manipulation to give that' ‘stamped on’ look, this can is simple yet impactful, and leaves a little bit of mystery to when it will be available.

My roles in this project were concept development, final execution, vendor communications, and press proof approvals.